Do you often start sentences with the words ‘This is’? If so, you might be making your reader sweat, while missing a chance to underline or refine the point you’re making. When you write ‘this is’, your reader is often forced to try to remember whatever it was in the last sentence you were talking about.
So remind them. This . . . what? This belief, this breakthrough, this reappraisal, this campaign, this experiment, this opportunity . . . You need to figure out precisely what you were talking about and then tell the reader in one single, crucial word. This is about more than just reminding the reader. (Actually, that sentence should be, ‘This technique is about more than just reminding the reader.’)
When you add a word between ‘this’ and ‘is’ you force yourself to reimagine, in an abstract way, the underlying nature of whatever it is you are describing. And that little move towards a higher-level evaluation of what it’s really all about, is the very essence of academic thinking.
21 February 2019