To communicate more clearly, look to your feet
Next time you are about to throw that double-glazing brochure in the recycling bin, stop. It is worth studying how the language and look have been crafted.
Anne Wilson When I ask researchers how they read journal articles, most say they read the title, abstract and possibly the first sentence or two. Then they skip to whatever has drawn them to the topic. It might be the…
Heather Dyer I am an academic writer and a children’s author. On the face of it, these two forms of writing are at opposite ends of the spectrum. But actually, they have a lot in common. • They’re both about…
Nothing is more paralysing than speaking to people who know more than you do about the very thing you’re speaking about. Students sometimes write badly for a related reason. They write with defensive terror, knowing the person reading the essay…