• They’re both about communicating ideas.
• They need to make complex ideas accessible.
• They tell a story.
• They aspire to effect change.
When I teach academic writing skills, I tell workshop participants that their writing will be more effective when it adheres to some of the constraints required in writing for children.
What’s the point of writing if not to communicate? Communicating requires you to empathise with your audience. How much does your audience already understand? Why are they reading? What’s in it for them? Keeping both the aspirations and the experience of your audience in mind will make your writing accessible and engaging. It will make your readers feel ‘seen’. Your readers will return this favour by paying more attention. This is particularly important if you want to share your ideas beyond the tight circle of your own research community.
Explaining something clearly requires you to think harder and dig deeper. The struggle to articulate a complex idea in simple terms forces us to make previously abstract thoughts concrete. It can reveal gaps in our own knowledge, or foggy thinking. Albert Einstein once said: ‘If you can’t explain it simply, you don’t understand it well enough.’ In workshops, I ask participants to explain their research to a child they know, or a family member who knows nothing about their subject.
They say children have short attention spans. But don’t we all? Good writing – like any good design – has no redundant parts. Every word should be indispensable to the whole. Getting to the point is another way of empathising with your readers. As an exercise in brevity, I ask workshop participants to describe their projects in 50 words or fewer.
I once heard a child say of a book he couldn’t put down that it had ‘an urging flow.’ What a wonderful description of narrative! Narrative drive is what keeps a reader hooked. If you can recognise a narrative in your research, you’ll be able to describe it in a more engaging way. Interrogate your work in the same way a children’s author does. What was the situation before you started out? What was the ‘inciting incident’ that began your quest? Why is this important? How did you reach where you are now? Were there difficulties and setbacks? Finally, what did you learn and how might it change the world? A story – like research – recounts a process through which new knowledge is attained. We describe a journey, not just a destination.