One-day workshops for PhD students can be heavy-going when you are trying to pack them full of writing know-how. So I like to intersperse challenging tasks with exercises that feel like fun, but the lessons they impart are extremely valuable. A favourite exercise of mine is book blurbing.
Composing jacket copy is an extremely useful activity, since it serves the vital function of getting to the core of the purpose of the work, while at the same time selling it to readers. The blurb has to summarise, convince, beguile, describe and entertain, all at once.
If you simply ask students to write a blurb for their own thesis, the danger is that you will paralyse them; the task of summarising their work artfully is no small one. It is far better to approach the task obliquely. I bring in a novel, with the back-cover blurb taped over. I summarise what the novel is about, who it’s aimed at, and what the writer might be trying to achieve. I pass the novel round the room, get the students to talk about their casual impressions as they flip through its pages, and allow those who might know the writer’s work to characterise it for their peers.
Then I ask the students to take their best and most creative shot at approximating the blurb that I’ve hidden. All of their attempts at writing an alluring blurb go into a hat, from which I then invite each student to pick one blurb at random. Going round the group, reading out the newly minted blurbs, usually generates great hilarity. At this point, I inform the students that I’ve sneakily added the genuine blurb to their offerings in the hat, and that I’d like them to vote on which blurb they think is the real one.
The intention behind this exercise is for students to get to the heart of how they might like their PhDs to be read. What is the best ‘sell’ they can imagine composing for their own work? And what will someone gain by reading it? If a student comes away from this exercise feeling that they’ve learnt what is really at stake in their work, the exercise will have succeeded.